Cyclists of all ages and abilities are invited to enter the exciting new Tour de Trowbridge 2026 community cycling event, which takes place on Sunday 31st May.

There is a choice of four routes from 5 miles to 79 miles through the picturesque Wiltshire countryside to suit all ages and cycling abilities. Entrants so far range from 4-91 years old!

The event will start and finish in Trowbridge Town Park and all entrants will receive a Tour de Trowbridge medal.

The Tour de Trowbridge is presented by the Trowbridge Chamber in partnership with Trowbridge Town Council and Iconic Cycling Events.  Event profits will be donated to Wiltshire Air Ambulance,  St. John Ambulance Wiltshire and the Mayor of Trowbridge’s Charity Appeal.

Whether you are an experienced rider looking for a new challenge, in training for another cycling event, or new to the sport, everyone is invited to take part and to enjoy a day of fun and fundraising for local charities.

• ENTER the Tour de Trowbridge 2026 – REGISTER HERE

• SPONSORSHIP – Please DOWNLOAD THE SPONSORSHIP PACK or email Megan at cycle@trowbridgechamber.com for further details.

• SHARE EVENT POSTER – DOWNLOAD POSTER HERE

Iconic Cycling Events has organised cycle rides for towns and cities across the UK for the last 15 years, including Oxford, Chester, Canterbury and Bath. The Iconic team will oversee marshalling, rider safety, route planning and logistics to deliver a memorable, high-quality experience for cyclists of all abilities.

The Tour de Trowbridge offers excellent promotional opportunities, from Route sponsorship to sponsoring a range of cycling activities at the Family Fun Zone in the Park.

We are delighted to welcome apetito as the event’s lead sponsor, Cereal Partners UK as Tour de Trowbridge Sustainability category sponsor, and Wiltshire College and University Centre the the Route Feed Stations sponsor, with FSM Solicitors as Community Sponsors.

ENTER A TEAM – The event is also an excellent opportunity to engage colleagues and customers by entering your own branded cycling team or taking part with family and friends.

TOUR DE TROWBRIDGE CYCLING JERSEYS & T-SHIRTS

T-shirts are £17.40 and you can have your name or company name/logo on the back of the shirt, plus a logo on the front for an additional charge.

Order deadline:  11 May

T-SHIRTS – £17.40

Please order your Tour de Trowbridge shirts here

Carey Tesler, Chair of the Trowbridge Chamber said: “This exciting inaugural Tour de Trowbridge cycling event is the latest in a series of Chamber events designed to bring together local businesses with the wider community, to increase footfall and promote our County Town of Trowbridge as a great place to live and do business.  We are delighted to welcome apetito as the the Tour de Trowbridge lead sponsor and Cereal Partners and Wiltshire College and University Centre as Sustainability and Feed Station category sponsors.”

Lee Sheppard, Director of Corporate Affairs, Policy and Sustainability at apetito said: “As the largest private sector employer in Trowbridge, with a history in the town going back to 1928, we are delighted to be supporting the fantastic new Tour de Trowbridge event for Wiltshire, which provides a brilliant opportunity to champion an active lifestyle, bring people together and strengthen community spirit.   We look forward to seeing many members of our apetito | Wiltshire Farm Foods team getting involved in the Tour de Trowbridge and are proud to play a key role in supporting the event’s success.”

Cereal Partners’ Operations & Start Up Lead Arkadiusz Ciechomski said: “Cereal Partners UK, a manufacturer strongly rooted in the Trowbridge community, is proud to sponsor this year’s Tour de Trowbridge, supporting an event that promotes community wellbeing, active lifestyles, and sustainable transport. As the home of Shreddies®, Shredded Wheat®, Cheerios® and many well‑loved cereals, our focus on nutrition and healthy living aligns closely with the spirit of the event.  Cycling has long been encouraged within our CPW Staverton team, with many regulars who cycle to work throughout the year and who enjoy road cycling and mountain biking as a hobby. We’re excited to contribute to making this first edition a success and are looking forward to cheering on all those taking part.”

Ceri Baker, Executive Director for Wiltshire College & University Centre Trowbridge said: “We’re delighted to be sponsoring the Tour de Trowbridge and to play a part in such a positive community event. It’s a fantastic opportunity for our students and staff to get involved – whether that’s cycling, volunteering or simply supporting on the day – and to experience the benefits of being active and engaged within their local community.”

Don’t delay – sign up today!