Join us on Sunday 31st May for the exciting new Tour de Trowbridge 2026 community cycling event, either as a rider or for the Family Fun Zone activities in Trowbridge Town Park from 1200-1500.

The four routes range from 5 miles to 79 miles through the picturesque Wiltshire countryside to suit all ages and cycling abilities and entrants so far range from 4-91 years old!

Riders start leaving Trowbridge Town Park from 0730-1130 and will receive a Tour de Trowbridge medal on their return.

Most riders are expected to return from 1200 when the fun cycling activities in the park will be taking place from 1200-1500.  Activities include:

• Novelty Bikes to Try – smoothie and art-making bikes, accessible bikes, duck-challenge bikes and more!
• Bike Stunt Demonstrations
• Wiltshire Air Ambulance Mascot, Marsha the Bear
• St John Ambulance CPR training
• Dr Bike repairs – bring your bike along for a check-up
• Food & Drink

The Tour de Trowbridge is presented by the Trowbridge Chamber in partnership with Trowbridge Town Council and Iconic Cycling Events.  Event profits will be donated to Wiltshire and Bath Air Ambulance,  St. John Ambulance Wiltshire and the Mayor of Trowbridge’s Charity Appeal.

We are delighted to welcome apetito as the event’s lead sponsor, Cereal Partners UK as Tour de Trowbridge Sustainability category sponsor, and Wiltshire College and University Centre the the Route Feed Stations sponsor, with FSM Solicitors, Rustiq Fitness, A2B Cycle Repair, The Bike Fitters, Cosmic Monkey and the Church Street Practice as Community Sponsors.

Whether you are an experienced rider looking for a new challenge, in training for another cycling event, or new to the sport, everyone is invited to take part and to enjoy a day of fun and fundraising for local charities.

• ENTER the Tour de Trowbridge 2026 – REGISTER HERE

• SPONSORSHIP – Please DOWNLOAD THE SPONSORSHIP PACK or email Megan at cycle@trowbridgechamber.com for further details.

• SHARE EVENT POSTER – DOWNLOAD POSTER HERE

Iconic Cycling Events has organised cycle rides for towns and cities across the UK for the last 15 years, including Oxford, Chester, Canterbury and Bath. The Iconic team will oversee marshalling, rider safety, route planning and logistics to deliver a memorable, high-quality experience for cyclists of all abilities.

ENTER A TEAM – There is still time to engage colleagues and customers by entering your own branded cycling team or taking part with family and friends.  Sign up here.

Carey Tesler, Chair of the Trowbridge Chamber said: “This exciting inaugural Tour de Trowbridge cycling event is the latest in a series of Chamber events designed to bring together local businesses with the wider community, to increase footfall and promote our County Town of Trowbridge as a great place to live and do business.  We are delighted to welcome apetito as the the Tour de Trowbridge lead sponsor and Cereal Partners and Wiltshire College and University Centre as Sustainability and Feed Station category sponsors.”

Lee Sheppard, Director of Corporate Affairs, Policy and Sustainability at apetito said: “As the largest private sector employer in Trowbridge, with a history in the town going back to 1928, we are delighted to be supporting the fantastic new Tour de Trowbridge event for Wiltshire, which provides a brilliant opportunity to champion an active lifestyle, bring people together and strengthen community spirit.   We look forward to seeing many members of our apetito | Wiltshire Farm Foods team getting involved in the Tour de Trowbridge and are proud to play a key role in supporting the event’s success.”

Cereal Partners’ Operations & Start Up Lead Arkadiusz Ciechomski said: “Cereal Partners UK, a manufacturer strongly rooted in the Trowbridge community, is proud to sponsor this year’s Tour de Trowbridge, supporting an event that promotes community wellbeing, active lifestyles, and sustainable transport. As the home of Shreddies®, Shredded Wheat®, Cheerios® and many well‑loved cereals, our focus on nutrition and healthy living aligns closely with the spirit of the event.  Cycling has long been encouraged within our CPW Staverton team, with many regulars who cycle to work throughout the year and who enjoy road cycling and mountain biking as a hobby. We’re excited to contribute to making this first edition a success and are looking forward to cheering on all those taking part.”

Ceri Baker, Executive Director for Wiltshire College & University Centre Trowbridge said: “We’re delighted to be sponsoring the Tour de Trowbridge and to play a part in such a positive community event. It’s a fantastic opportunity for our students and staff to get involved – whether that’s cycling, volunteering or simply supporting on the day – and to experience the benefits of being active and engaged within their local community.”

Don’t delay – sign up today!